Creative Strategist (m/w/d), Full-time, 100% Remote

Role brief

You look at a funnel and immediately know where it's stuck? You know which angle should be tested or iterated next, where bottom-of-funnel ads are missing, and which landing page we need, and you think in hypotheses, angles, and numbers, not in beautiful campaigns? Already a good sign. But let's be clear: we're not looking for a strategist who only builds theoretical slides and lets others do the work. We're looking for someone who sets the strategy AND delivers it themselves. You decide what we launch, plan the funnel, and build the scripts, listicles, and landing pages that perform—yourself. If you'd rather just present concepts and wait for applause, we're not a match. Tasks You own the creative and funnel strategy at Sivara, from the first idea to execution. You analyze our funnels, find the gaps (missing angles, bottom-of-funnel ads, weak landing pages), and derive concrete test plans from them. You decide what we launch next and prioritize by impact. You write and build the DR assets yourself: advertorials, listicles, landing pages, VSL scripts, ad copy. You brief and challenge our agencies so the creatives perform and media buying runs smoothly. You iterate winners further and derive the next version from performance data. You work closely with Claude in your daily work, build your own prompts and workflows, and use AI to deliver faster and better. Qualifications Several years of experience as a Creative Strategist, Direct Response Marketer, or in a comparable role, ideally in D2C or e-commerce. You think in funnels and awareness stages (Schwartz) and apply them in practice, not just as theory. You have demonstrably conceived AND built funnels, landing pages, advertorials, or VSLs that performed. You are strategically strong and hands-on at the same time; you implement your ideas yourself. You work data-driven and look at the numbers (ROAS, CAC, CTR, hook rate, etc.), not your gut feeling. You are very familiar with Claude and work with it daily anyway. You drive topics independently, deliver cleanly, and give it your all, even when no one's watching. Benefits 100% remote, you work wherever you want. Flexible working hours that adapt to your life. We evaluate you on performance, not presence. Trust instead of corporate bureaucracy: if you need a day off spontaneously, a quick message is enough. 30 days vacation, plus your birthday off. Flat hierarchies. Attractive salary plus performance bonus when your work moves the numbers. Network: Sivara is closely networked with leading D2C brands in Germany and exchanges daily with other e-commerce brands in the 8 to 9-figure range. Learning effect: real D2C scaling from the inside, a 7-figure company on its way to 8 figures. Made it this far? Then we might be your match. Send me a short, casual cover letter in German (du). What have you built so far, which copy or funnel examples, landing pages, or advertorials of yours performed best, when would you like to start, etc. If you have a portfolio, send it along. Please no 5-page essay with "I'm a team player and resilient," but rather short and sweet—show who you are and what you can do. Feel free to reach out via LinkedIn too. Looking forward to hearing from you! Best regards Kacper [Auto-translated from German]