Role brief
We are agencro, a CRO and Direct Response agency for eCommerce brands: we create advertorials, landing pages, online shops and email for our clients. We now also have our own brands for which we run paid ads ourselves. We work AI-first: AI handles the volume, a small team with judgment and taste directs and refines. Small remote team, short lines of communication, your work goes live quickly. We're moving to the next growth stage and for that we're looking for an additional layer between management and day-to-day operations: you. You give our projects strategic direction, provide feedback, maintain quality standards and lead the team professionally. Tasks Strategy: develop angles and marketing strategy per project and prioritize test roadmaps - for funnels, pages and email as well as for ads (creative strategy for our own paid campaigns). Lead the team professionally: brief our team of copywriters, designers, video producers and technicians, give feedback and review results. You don't need to know every process by heart - marketing understanding, good feedback and clear communication count. Write copy: when needed, you can write yourself - primarily in German and English, with AI as a lever. Testing - analyze winning ads and funnels, document learnings, continuously improve the creative testing process. Sparring with founders: prepare and support strategic decisions. Qualification How we measure success We work with clear KPIs per project (test win rate, conversion targets, planned output) - you maintain these with the team. Quality of copy and creatives increases measurably. Feedback and communication run structured: the team knows what's good and what's missing. Who we are NOT looking for Pure consultants who haven't done hands-on work in years. Buzzword marketers. We think in angles, awareness levels and numbers. Feedback givers who only comment but can't demonstrate. AI skeptics. AI is our implementation lever. Who we are looking for Proven direct response success (funnels, advertorials, VSLs, ads), backed by numbers. Marketing understanding across the entire funnel: from the ad through the landing page to email. You write well yourself, in German and English. AI-first: you use AI daily for research, variations and drafts. Benefits In return for these skills, you work in a team of young, dynamic people, can shape your day as you like, work from wherever you want and are challenged anew every day. You see a wide variety of eCommerce projects from health to beauty and fitness to fashion, with 8-9 figure annual revenues. Instead of sitting on one thing for weeks, your tasks change daily, so you never get bored. There's always a challenge to solve, a project to push or a process to improve. Application Send us 3-5 funnels, advertorials or ads that you wrote or were responsible for - ideally with results (CVR, CPA, spend, test wins). A short paragraph: your AI workflow today - which tools, for what, where your craft comes in. Next steps: get-to-know call, test task, video call. [Auto-translated from German]