Direct Response Copywriter DE & EN (AI First, Marketing Agency)

Role brief

Hey, I'm Yannic, Co-Founder of agencro, a CRO and Direct Response agency for eCommerce brands: Advertorials, landing pages, online shops and email for our clients - plus our own projects, where we also run paid ads ourselves. We work AI-first: AI handles the volume, a small team with judgment and taste directs and refines. Small remote team, short lines of communication, your work goes live quickly. Everything we build stands or falls with the copy: Advertorials, landing pages, emails - and the ads for our own brands. That's where you come in: You write the copy that makes these pages and ads convert - based on clear angles and briefs from our Head of Direct Response & CRO. This isn't a classical copywriting job: AI writes the first draft with you. You're paid for judgment, research depth and refinement - the difference between generic output and copy that sells. Tasks Write direct response copy: Advertorials, landing pages, product pages and emails for our client projects - from the briefed angle to the finished text. Ad copy: Hooks, scripts and primary text for paid social. Work AI-first: Drafts, variations and research with AI as default - your judgment and refinement turn that into copy that converts. Research: Understand target audiences, pain points, awareness levels and competitors before you write. Good copy starts there. Iterate on data: Take test results and feedback, revise quickly and get sharper with each round. Question briefs: If an angle doesn't work, say so - and suggest a better one. Qualifications Who we are NOT looking for Brand and awareness copywriters - our copy needs to sell. AI skeptics. AI is our default, not a gimmick. Literary perfectionists. Clarity beats cleverness. Copywriters who take feedback personally - iteration is the job. Who we are looking for You understand direct response: Angles, awareness levels, objections, proof, CTAs. You already write daily with AI, get strong output - and know when you need to override it. Strong research muscle and genuine curiosity about target audiences. Very good German at native speaker level. Fast, reliable, self-organized - you meet deadlines without drama. Benefits In exchange for these skills, you work in a team of young, dynamic people, can shape your day the way you want, work from wherever you want and are challenged anew every day. You see a wide variety of eCommerce projects from health to beauty, fitness and fashion, and gain incredible deep insight into the world of online marketing. Instead of sitting on one thing for weeks, your tasks change daily, so you never get bored. There's always a challenge to solve, a project to push or a process to improve. Application Send us 3-5 funnels, advertorials or ads you've written or been responsible for - ideally with results (CVR, CPA, spend, test wins). A short paragraph: your AI workflow today - which tools, what for, where your craft comes in. Next steps: Get-to-know-you call, test task, video call. Find more English Speaking Jobs in Germany on Arbeitnow [Auto-translated from German]