Head of Product Marketing & Go-to-Market (m/w/d)

Role brief

You are responsible for the strategic positioning of 4ALLPORTAL in the market and develop a scalable go-to-market strategy for different target audiences, industries, and buying centers. You will lead our marketing team strategically and organizationally, creating clear structures, priorities, and processes for sustainable growth. You connect Product, Marketing, and Sales into a consistent revenue story and develop messaging, ICP, and positioning approaches that strengthen our market presence and expand our competitive differentiation. Your work ensures unified market communication, strengthens brand positioning, and increases efficiency across the entire sales cycle. Your exciting tasks with us Strategic and professional leadership of the marketing team including prioritization, further development, and establishment of efficient processes Development and management of a holistic product marketing and go-to-market strategy for different industries and target audiences Building and further developing ICPs, persona models, messaging frameworks, value propositions, and strategic narratives Development of clear positioning strategies to differentiate from competitors and derivation of concrete market measures Go-to-market planning for product releases, industry initiatives, campaigns, and strategic growth areas Close collaboration with Product, Sales, and Marketing to develop consistent market communication and sales enablement structures Analysis of relevant market, competitive, and technology trends as well as identification of new growth and positioning opportunities Further development of modern marketing automation and AI-driven processes along the customer journey Ideally, you bring the following skills: Multiple years of experience in strategic B2B SaaS product marketing with a focus on positioning, messaging, and go-to-market Experience leading and developing marketing teams as well as managing cross-functional collaboration Solid understanding of complex enterprise and mid-market buying centers as well as software solutions requiring explanation Pronounced ability to develop strategic narratives, ICPs, persona models, and value proposition frameworks High strategic competence as well as ability to identify market trends early and translate them into scalable marketing measures Analytical and data-driven working approach as well as experience in KPI management and performance monitoring Secure handling of Salesforce as well as modern marketing automation and reporting tools Independent, agile, and solution-oriented working approach with high quality standards and ownership mentality What awaits you with us: Comprehensive onboarding Flexible working hours with core hours from 10:30 a.m. to 3:00 p.m. A modern workplace with your choice of a MacBook or Windows notebook A permanent employment contract with 31 days annual leave Occupational pension provision with employer contribution Extras such as coffee, water, fresh fruit Company cafeteria with fresh dishes daily Discounted fitness studio access Great events and activities (regular meetups, 4ALLPORTAL Cup, company celebrations) Regular further training through internal and external seminars An open corporate culture, flat hierarchies, and communication on equal footing [Auto-translated from German]