Marketing Lead (w/m/d) Performance & Brand

Role brief

You combine strategic marketing thinking with a pronounced sense for numbers, trends, and impactful campaigns? You develop creative concepts, manage digital marketing measures in a data-driven way, and want to sustainably advance our brand? Then become part of MySpa! We are looking for an experienced Marketing Lead (w/m/d) who takes holistic responsibility for our marketing strategy – from brand positioning and campaign development to performance optimization across relevant digital channels. You actively shape our growth and ensure that our marketing measures are creative, efficient, and measurably successful. Tasks Development and implementation of a holistic marketing strategy to strengthen our brand and acquire new visitors. Conception, management, and continuous optimization of digital marketing campaigns, e.g., via Google Ads, Meta, social media, or other relevant channels. Analysis of marketing and performance metrics as well as derivation of concrete optimization measures. Responsibility for brand positioning, target audience engagement, and further development of our marketing communications. Monitoring of market, competitive, and industry trends as well as translation of relevant insights into concrete marketing measures. Planning, management, and monitoring of marketing budgets. Coordination and collaboration with internal teams as well as external agencies, service providers, and partners. Development of cross-channel campaigns that meaningfully combine brand building and measurable performance. Qualifications Multiple years of professional experience in strategic and operational marketing, ideally with a focus on performance marketing, brand marketing, or growth marketing. Solid knowledge in planning and optimizing digital campaigns, particularly in Google Ads and social media advertising. Very good analytical understanding as well as experience with marketing KPIs, reporting tools, and budget management. Creativity and a good sense for brand communication, target audiences, and current marketing trends. Experience collaborating with agencies, external partners, and internal stakeholders. Independent, structured, and solution-oriented working style as well as enjoyment in actively driving projects forward. Assertion and the ability to translate strategic topics into concrete operational measures. Benefits Attractive, market-standard compensation Hybrid work model with flexible scheduling Additional benefits: WellHub Space to actively contribute to the company's AI roadmap instead of just implementing directives [Auto-translated from German]