Role brief
You enjoy social media, like being on camera, and want to not only implement content but also take responsibility for the entire marketing strategy? You think creatively, develop your own ideas, and are excited to build and lead a team in a modern AI start-up? Then this position is perfect for you. We are looking for a Marketing Manager (m/w/d) for our office in Münster who will further develop our marketing team, take responsibility for our marketing strategy, conceive and manage social media campaigns, appear on camera themselves, and set the creative direction for our AI start-up. Tasks Responsibility for social media strategy and its implementation (primarily LinkedIn, Instagram, possibly TikTok) for the automotive industry target audience Conception and management of video content (Reels, Shorts, explainer videos) – ideally appearing on camera yourself Development of new content formats and campaigns for dealership target audiences Responsibility for tone and brand messaging across all channels – from captions to posts to video scripts Close collaboration with management and customer success team, and prospectively building and leading your own marketing team Qualifications Your professional qualifications: Completed degree in marketing, media, communications, business administration, or comparable field Experience in social media and content marketing – ideally with demonstrable success and your own Reels/Shorts Experience in campaign conception and management, preferably with an eye toward performance metrics Secure handling of digital tools (e.g., Canva, common editing apps, MS Office); first experience with team or project management is a plus Your personal qualities: You are not camera-shy and enjoy trying out new formats You think strategically but retain enthusiasm for hands-on implementation You work reliably and in a structured manner, even when things get creative You have a good sense for image, video, and language and high quality standards You bring ideas independently, make decisions, and implement them Benefits Office in Münster. Remote or hybrid possible Minimal travel Free choice of your work environment Fair, competitive compensation 30 days vacation + your birthday off Healthy lunch in the office Free choice of your technical equipment 👉 If you love social media and want to think about content strategically 👉 If you enjoy planning creative formats and implementing them together with the team 👉 If you want to actively contribute to our brand impact and reach our target audience with your content Then this job is perfect for you - We look forward to your application! [Auto-translated from German]