Marketing Manager - Website Management (gn)

Role brief

Tasks Planning, management and further development of our digital marketing activities to strengthen brand awareness and brand identity Further development, maintenance and optimization of our websites to improve customer experience Development of target group-appropriate content and implementation of cross-channel storytelling Management, moderation and expansion of our social media community Analysis of market, target group and performance data as well as derivation of concrete optimization measures Collaboration with agencies, budget management and support for marketing projects In short: Active development of online marketing strategy with creativity, hands-on mentality and performance orientation Qualifications Degree or training in marketing, communications, media or comparable qualification Several years of professional experience (3 – 5 years) in online or digital marketing Solid knowledge of website management, CMS, SEO/SEA, social media and analytics tools Strong writing skills in digital brand communication, creativity and a feel for trends Structured, independent and results-oriented working style Experience in collaboration with agencies and budget management Team orientation, innovation and enthusiasm for the further development of digital marketing Benefits 30 days of vacation per year Individual onboarding plan just for you to make the start easy Home office (2 days/week) possible An appreciative and family-like working atmosphere Training and further education tailored to your area of responsibility and your strengths A safe, modern workplace in a forward-thinking, family-run company Varied and independent work in a collegial team In-house canteen with freshly cooked meals daily Offers for occupational health promotion and the opportunity for company pension schemes Company events such as summer festivals, Christmas parties, participation in seasonal events, sports events, and much more [Auto-translated from German]