Remote Head of CRM / Retention Lead - D2C (m/w/d)

Role brief

Turnover Recruitment is currently recruiting for a Head of CRM position at an established D2C brand. The company generates over €100 million in annual revenue and is looking for someone who will develop CRM strategically and operationally, and together with a cross-functional team will shape the next growth phase. 100% remote within Germany. Responsibilities Operational and disciplinary leadership of a CRM and retention team. Responsibility for developing CRM and lifecycle strategy with a focus on sustainable growth and customer retention. Analysis of relevant KPIs and derivation of data-driven optimization measures across the entire customer lifecycle. Design and optimization of automated customer journeys across various CRM channels. Close collaboration with Performance Marketing, E-Commerce, and Product teams to continuously improve customer experience. Prioritization of projects and resources and fostering an autonomous and data-driven working approach within the team. Qualifications Multiple years of experience in CRM, retention, or lifecycle marketing, plus initial or several years of management experience. Experience in D2C, e-commerce, or subscription environments, ideally with products requiring explanation (e.g., supplements, health, beauty, or consumer brands). Pronounced understanding of relevant CRM and retention KPIs and a data-driven working approach. Experience in developing and optimizing customer journeys and CRM campaigns. Strategic thinking combined with a hands-on mentality and strong execution capabilities. Enjoyment of cross-functional collaboration and developing teams. Very good German language skills (C1/C2) and good English language skills. [Auto-translated from German]