Remote Team Lead Performance Marketing Meta (m/w/d)

Role brief

Turnover is currently recruiting for a Team Lead Meta position for an established D2C brand. The company generates over €100 million in annual revenue and is looking for someone who will drive Performance Marketing (Meta) expertise and shape the next growth phase together with a cross-functional team. 100% remote within Germany. Responsibilities Leadership of a cross-functional Performance Marketing team. Responsibility for the further development and scaling of the Meta channel. Analysis of relevant performance KPIs and derivation of data-driven optimization measures. Development of new testing approaches for creatives, funnels, and campaigns. Close collaboration with Creative, Design, Video, and other Marketing departments. Prioritization of projects and fostering a self-directed and performance-oriented team culture. Qualifications Multiple years of experience in Performance Marketing with a focus on Meta Ads. First or multiple years of leadership experience, or the desire to take the next step as an experienced Senior Performance Marketer. Experience in D2C, e-commerce, or consumer brand environments – ideally with products requiring explanation. Very good understanding of relevant performance KPIs and data-driven working methods. Experience in developing and scaling successful Paid Social campaigns. Strategic thinking combined with a pronounced hands-on mentality. Enjoyment of cross-departmental collaboration and developing teams. Very good German language skills (C1/C2) and good English language skills. [Auto-translated from German]