Senior Content Manager SEO/AEO (m/w/d) Fixed-term for 1 Year

Role brief

We are looking for you as a Senior Content Manager SEO/AEO (m/w/d) to strategically develop our organic visibility across search engines, AI-driven search, and Large Language Models. In this role, you combine editorial excellence with data-driven organic growth and ensure that our content reaches, informs, and converts users throughout the entire customer journey. As part of our global Content Marketing team, you develop high-quality, user-centric content around used cars and mobility. You are responsible for content strategies for the German market, optimize content for both classic search results and AI-generated answers, and work closely with Product, Brand, Demand Generation, and external partners. Your Tasks • Development and implementation of a holistic content, SEO, and AEO strategy for AutoScout24 with a focus on organic visibility, user relevance, and business impact • Optimization of content for classic search engines, AI Overviews, generative search results, and Large Language Models • Identification of topic, keyword, intent, and content gaps along the customer journey and derivation of concrete content measures • Responsibility for editorial roadmaps and content calendars for relevant formats such as landing pages, guides, magazine articles, and other digital assets • Creation, briefing, quality assurance, and optimization of high-quality content around used cars, mobility, and related topics • Further development of existing content with regard to relevance, structure, layout, internal linking, user experience, conversion, and technical discoverability • Management of external agencies, freelancers, and other content partners including briefings, feedback, quality management, and prioritization • Close collaboration with SEO Tech, Product, UX, and Marketing teams to improve user guidance from discovery to lead generation Your Profile • Several years of relevant professional experience in SEO, Content Marketing, Organic Growth, Editorial Strategy, or comparable roles • Demonstrable experience in developing and implementing successful content strategies with measurable impact on organic visibility, engagement, conversion, or lead generation • Very good understanding of classic SEO principles as well as initial knowledge in AEO, AI Search, Generative Engine Optimization, and LLM Visibility • Experience in planning, creating, and optimizing various content formats, for example landing pages, guides, magazine articles, whitepapers, reports, or thought leadership content • Strong analytical skills and experience with tools such as Google Search Console, Google Analytics, Ahrefs, Semrush, Ryte, Sistrix, or comparable SEO and analytics tools • Experience with CMS platforms such as Contentful, WordPress, or comparable systems • Structured, independent, and prioritization-strong working style with high ownership • Excellent German language skills and fluent business English; additional languages such as Italian, French, or Dutch are advantageous AutoScout24 offers benefits that support independent and effective work – including hybrid work [Auto-translated from German]