Senior Strategic Marketing Manager (m/w/d)

Role brief

You will be responsible for the strategic development of 4ALLPORTAL's entire marketing function and lead our marketing team with a clear focus on brand building, communication, and sustainable market presence. You will develop integrated marketing and communication strategies that strengthen our visibility and expand our positioning in the enterprise and mid-market environment. You combine strategic marketing with modern growth approaches, data-driven decision-making, and consistent brand communication across all channels. Your work ensures sustainable brand awareness, increased traffic, and clear, differentiated market perception. Your exciting tasks with us Strategic and professional leadership of the marketing team including further development of existing processes, structures, and responsibilities Development and management of integrated marketing, communication, and campaign strategies for different target audiences and markets Building scalable inbound and brand marketing measures to increase brand awareness, traffic, and conversion Analysis of relevant market, competitive, and performance data to derive data-driven marketing decisions Development of strategic communication and positioning approaches together with Product and Sales Management and further development of modern marketing automation and AI-supported processes and workflows Definition and monitoring of relevant marketing KPIs as well as continuous optimization of existing measures and campaigns Collaboration with internal stakeholders to develop consistent marketing, content, and communication strategies Ideally, you bring the following skills: Multiple years of experience in strategic B2B SaaS marketing with a focus on brand, growth, or integrated marketing strategies Experience in leading and developing marketing teams as well as managing cross-functional collaboration Solid understanding of modern marketing strategies for complex enterprise software solutions Strong analytical and strategic skills as well as experience in KPI and performance management Ability to communicate complex topics clearly and develop target audience-appropriate narratives High affinity for markets and trends as well as the ability to identify and implement new potential early on Experience with Salesforce as well as modern marketing automation and reporting tools Independent, agile, and data-driven working style with high quality standards and ownership mentality What awaits you with us: Comprehensive onboarding Flexible working hours with core hours from 10:30 AM to 3:00 PM A modern workplace with your choice of a MacBook or Windows notebook A permanent employment contract with 31 days annual leave Occupational pension provision with employer contribution Extras such as coffee, water, fresh fruit Company cafeteria with fresh dishes daily Discounted fitness studio access Great events and activities (regular meetups, 4ALLPORTAL Cup, company celebrations) Regular training through internal and external seminars An open company culture, flat hierarchies, and communication on equal footing [Auto-translated from German]