Role brief
About Us We want to support people's physical well-being and health with natural bee products. We are a growing company in the cosmetics and beauty segment of e-commerce. Our products stand for natural ingredients with highly effective benefits – combined with the power of bee products such as honey, propolis, or royal jelly. Our Mission We at bedrop want to bring the power of bee products back into people's awareness. And for this mission, we need your support! Job Description Become our creative and motivated Social Media Manager TikTok (m/w/d) and take our brand to the next level! In this dynamic role, you are responsible for developing, implementing, and optimizing innovative content strategies specifically for TikTok. You use your sense for trends to create authentic and engaging content that excites our target audience and increases our brand awareness. With your commitment, you help strengthen our digital presence and build a vibrant community. If you are passionate about social media marketing and enjoy creating creative campaigns, then you are exactly right for us! Responsibilities Development and implementation of creative TikTok content strategies that respond to current trends and effectively communicate our brand message Creation, editing, and publishing of short, engaging videos that excite our target audience Monitoring the performance of TikTok campaigns through analysis of relevant metrics (e.g., views, engagement, follower growth) Collaboration with the marketing team to integrate social media marketing into comprehensive campaigns Use of SEO techniques to optimize content for maximum visibility within the platform Identification of new trends and innovative content ideas for continuous development of our TikTok presence Cultivation and expansion of our community through active engagement, responding to comments, and interaction with followers Your Focus: You bring our brand live to TikTok – from product presentations to live shopping to behind-the-scenes content & Q&As Qualifications Demonstrable experience in social media marketing with a focus on TikTok or comparable platforms Solid understanding of SEO to make content optimally visible Creativity combined with analytical thinking for measuring success and optimizing campaigns Knowledge of digital marketing and creation of engaging video content Strong sense for current trends, challenges, and viral content on TikTok Excellent communication skills in German; English skills are an advantage Team player as well as independent working style with high self-motivation Sense for content, trends, and visual storytelling Proficient in video editing (e.g., CapCut, InShot, Adobe Premiere, or similar) Understanding of TikTok mechanics such as trends, hashtags, and virality Structured, self-responsible working style Creative, proactive, and eager to build things Very good German language skills, English an advantage Benefits We offer you the chance to use your passion for social media in an innovative environment! With us, you benefit from an inspiring work atmosphere, flexible working hours, and the opportunity to implement creative ideas. Become part of our team and actively shape the future of our digital presence! If you enjoy developing creative content, setting trends, and successfully positioning our brand on TikTok, we look forward to your application. [Auto-translated from German]